An analysis of Merck internal documents concluded that the pharmaceutical company carried out a clinical study of Vioxx in 1999, "primarily to support a marketing campaign before the drug's launch." Merck stated that the study was done "to test side effects of the painkiller Vioxx," which was pulled from the market in 2004, after being linked to an increased risk of heart attacks. The 1999 study compared Vioxx to the widely-used painkiller Naproxen, in order "to accelerate uptake and advocacy for Vioxx," according to the Merck documents, which were disclosed during litigation. Another document -- a nomination of the 1999 study for a marketing award -- said the study was "designed and executed in the spirit of Merck marketing principles." Carrying out clinical studies for marketing purposes "would raise ethical and scientific questions, from whether study participants were unknowingly -- and needlessly -- put in harm's way, to whether a company's research is reliable." Earlier analyses of Merck documents found evidence the company ghostwrote academic articles and minimized patient deaths in Vioxx trials. The authors of the Merck document analyses were paid consultants in Vioxx lawsuits against Merck.

From a Center for Union Facts adThe Center for Union Facts, one of lobbyist Rick Berman's front groups, is railing against the Employee Free Choice Act, legislation that would "allow employees at a work place to unionize as soon as a majority signs cards expressing support to join a union." Labor rights advocates say the bill is needed, because of employer intimidation and union-busting tactics. Berman's Center, as the "Employee Freedom Action Committee," says the bill would allow "union bosses" to "stand over workers' shoulders and use coercion." It's launched a $30 million campaign, including radio, television, print and online ads and "a substantial grassroots organizing effort." The "Coalition for a Democratic Workplace," which is comprised of "virtually hundreds of businesses, chambers of commerce and trade associations," is also spending millions to defeat the bill. Both groups are targeting Senators "in what they see as key states," including Maine and New Hampshire. The bill has passed the House and is before the Senate. "The folks behind the ad campaign fear that if Sen. Barack Obama, an Employee Free Choice Act sponsor, is elected president and power shifts to the Democrats in the Senate, the bill will become law."

As more newspapers and other media outlets cut staff, public relations and advertising make gains. The Minnesota-based firm ARAnet provides "free print and Web content. ... More than 65 of the nation's top 100 newspapers, including the Star Tribune, use" ARAnet content, which "carries client messages." ARAnet president Scott Severson says his firm provides "high-quality consumer content" that "just happen[s] to be underwritten by our clients." ARAnet clients pay $4,500 for content creation, tracking and reporting; media outlets use it for free. One ARAnet article "offered to auto sections" was sponsored by Lexus. Severson explains, "The article was about safety systems and mentioned Lexus. The best advertising doesn't look like advertising." It also doesn't carry clear disclosure. ARAnet's "online articles typically are identified as sponsored content," but its "print articles merely carry an 'ARA' designation, similar to the 'AP' identifier that runs with Associated Press articles." Other ARAnet clients include Home Depot, Microsoft, Best Buy and UPS.

Former employees of the failed California IndyMac Bank have hired the Swift Boat Veterans for Truth's former public relations firm, Creative Response Concepts (CRC), in an attempt to hold Senator Charles Schumer responsible for the bank's collapse. Schumer, who chairs Congress' Joint Economic Committee, went public with his concerns about the bank on June 26. His negative assessments of IndyMac led to a run on the bank, "with depositors taking out a net $1.3 billion in the following two weeks." With help from CRC, 51 former IndyMac employees are accusing Schumer of "a malicious, politically motivated act." CRC circulated to major media a letter from the employees to California Attorney General Jerry Brown. "The letter, signed mostly by former staffers at IndyMac's now-shuttered mortgage operation, asks Brown to investigate Schumer and to prosecute him under a state law making it a misdemeanor to spread false and damaging statements or rumors about a bank," reports the Los Angeles Times.